John Pasden Speaks at Beijing University

On April 20th John Pasden gave a talk with students of Peking University’s Guanghua MBA program. It was a lively discussion, at one point resulting in a professor busting out a fiddle and doing a little jig (hey, we couldn’t make this stuff up).

The talk revolved around targeting a niche, designing a product for said niche, differentiating a service product from other products in the same space, and the challenges of marketing a niche service. The students had incisive questions and interesting suggestions for John about AllSet.

AllSet-BeiDa

Fortunately AllSet Learning’s Shanghai clientele has been enjoying its consulting services and has been giving us some great word of mouth in Shanghai’s expat community. Thank you, AllSet Learning clients, for your support!